Are you looking for email marketing ideas that can help you increase your open rates?

You dust off your old laptop, log into your email account, and see it: a promotional email from that company you subscribed to six months ago and promptly forgot about.

You sigh and think to yourself, “Who has time to open emails anymore?” If that describes your reaction to most commercial emails, don’t worry—you’re not alone.

In fact, the average person only has time to read about 25% of the emails in their inbox.

As a marketer, how can you ensure your emails are one of the ones people actually read?

Email marketing ideas to boost your open rates

1. Keep it short and sweet.

short and sweet email marketing ideas
Image source

The first email marketing idea is to keep your email short and sweet.

Nobody wants to read a wall of text from an unknown sender.

Get to the point quickly so that people know what they’re getting themselves into before they even open your email.

Plus, shorter emails are much more likely to be opened and read than longer ones.

2. Use engaging visuals.

The second email marketing idea is to use engaging visuals.

Your brain processes visuals 60,000 times faster than it does text, so take advantage of that fact by using images in your email marketing campaigns.

People are more likely to remember something if they can see it, so make sure your visual content is interesting and on-brand.

3. Make use of emojis 👍🏼

Emojis are a fun way to add personality to your emails without sounding unprofessional. They can also help you convey complex emotions or ideas with just a few keystrokes. Just don’t go overboard—a single emoji here or there should suffice.

4. Use personalization tokens 🙌🏼

When it comes to self-hosted email marketing software, personalization tokens are the key to success.

By including personalization tokens in your emails, you can increase click-through rates, conversion rates, and even sales. And the best part is that personalization tokens are easy to use.

Simply include a few placeholder tags in your email template, and the software will automatically insert the relevant information for each recipient.

So whether you’re sending mass emails or one-to-one messages, personalization tokens can help you get your message across more effectively.

5. Write catchy headlines ☺️

You’ve probably heard it said that you shouldn’t judge a book by its cover—but when it comes to email marketing, you definitely should judge an email by its subject line!

A good subject line will make people want to open your email just out of curiosity, even if they have no intention of reading past the headline.

So make yours funny, provocative, or otherwise interesting enough to pique people’s interest.

6. Use power words 👊🏼

Power words are words that evoke strong emotions and trigger a response in people (hence their names).

They’re often used in copywriting because they’re effective at getting people’s attention and persuading them to take action. Some examples of power words include “incredible,” “essential,” “free,” “limited time only,” and “results guaranteed.”

Adding a few powerful words to your email marketing campaign can’t hurt!

7. Segment your list 😍

Not all subscribers are created equal, so why would you treat them all the same?

By segmenting your list into smaller groups based on age, location, gender, interests, etc., you can create more targeted campaigns that speak directly to each group’s needs and wants—which will result in better engagement overall.


With so many emails flooding people’s inboxes on a daily basis, it’s more important than ever to make sure yours stand out from the crowd—otherwise, they’re likely going get lost in the shuffle and never be seen or read by anyone. Luckily, there are some easy things you can do to improve your open rates and ensure that more people are reading (and Engaging with) your emails each time you hit send!