You may have seen them pop up in between videos on Instagram or Facebook—15-second, vertically-shot ads featuring people lip-syncing or dancing along to popular songs. They’re called TikTok ads, and they’re taking the social media world by storm.

If you’re not already using them to promote your business, you should be! Here’s a quick guide on how to create TikTok ads that will help you reach a wider audience and boost your bottom line.

What is TikTok?

TikTok is a social media app that allows users to create and share short videos set to music or other audio. It’s particularly popular with teens and young adults, making it an ideal way to reach that demographic.

And, as of 2019, TikTok is available in 155 countries and in 75 different languages, so there’s a good chance that it can help you reach a global audience.

Read also: TikTok Shop: Everything You Need to Know About the New feature on the TikTok App

How Does Advertising on TikTok Work?

TikTok offers two types of advertising—in-feed videos and brand takeovers.

In-feed videos are just what they sound like—short videos that appear in between other peoples’ videos in the app.

Brand takeovers, on the other hand, are full-screen ads that appear when someone opens the app.

Types of TikTok Ads

List types of TikTok ads in point form

1. In-feed video ads

In-feed video ads are a great way to use TikTok to promote your brand. Feed ads are native to the platform, so they blend in seamlessly with the user experience.

Plus, they’re highly effective – users are more likely to watch and engage with feed ads than other types of ads.

If you’re looking for a way to reach a young, engaged audience, TikTok feed ads are a great option.

2. Brand takeovers

In the world of marketing, there’s nothing quite like a brand takeover.

When done right, a brand takeover can be a powerful way to reach the right audience and deliver a strong message.

And in the age of social media, there’s no better platform for a brand takeover than TikTok.

With its huge user base and creative format, TikTok is the perfect place for brands to take over.

From big-budget productions to more low-key affairs, there’s a TikTok ad for every brand.

And with the right creative team on board, a brand can take over TikTok and create some serious buzz.

So if you’re looking to take your brand to the next level, consider a TikTok takeover.

It’s the perfect way to reach the right audience and get your message across in a fun and engaging way.

3. Hashtag challenges

Hashtag challenge ads are a popular way for brands to target audiences on TikTok.

By using a catchy hashtag and encouraging users to submit their own videos, brands can reach a wider audience and create a sense of community around their products.

However, there are also some risks associated with hashtag challenges.

If not managed properly, they can quickly become overwhelming and lead to user fatigue. Additionally, hashtags can also be hijacked by trolls or other malicious users, potentially damaging the brand’s reputation.

Despite these risks, when used correctly, hashtag challenges can be an excellent way for brands to engage with TikTok users and promote their products.

4. Branded effects

If you’re familiar with TikTok, then you’ve probably seen branded effects in action.

These are special filters and results that are created by brands and advertisers to promote their products or services. And they’re usually pretty clever and attention-grabbing.

While some people may find branded effects annoying, there’s no denying that they’re effective. After all, what better way to get your product in front of TikTok users than by using the platform’s own tools to advertise? And branded hashtags are also a great way to get more exposure for your brand.

So if you’re looking for a new and innovative way to advertise on TikTok, branded effects are definitely worth considering. Just make sure that your branded hashtag is catchy and relevant, and you’ll be sure to get noticed!

5. Product placement

TikTok ads are a new form of advertising that has been taking over the internet. TikTok users are no longer just watching videos for entertainment, but they’re also being exposed to product placement.

TikTok ads are different from other social media platforms because TikTok users are more receptive to them.

TikTok ads are usually short and to the point, which is why TikTok users don’t mind watching them.

TikTok ads are also more personal because TikTok users feel like they’re being talked to by a friend instead of being sold to by a corporation.

TikTok ads have been so successful that other social media platforms, like Snapchat and Instagram, are now starting to use them too.

Product placement is here to stay, and TikTok ads are leading the way.

How To Create Ads On TikTok

Click here to create your TikTok Ads account.

Step 1:

Open the TikTok ads manager and click on the ‘Create Campaign’ button. Next, you’ll need to select your campaign objective. For most brands, the ‘awareness’ or ‘video views’ objectives will be the best choice.

Step 2:

Now it’s time to create your ad group. Give your ad group a name and set your ad spend for the day or week. You can also set a budget and schedule for your ad group here.

Step 3:

Next, it’s time to choose your target audience. TikTok offers a variety of targeting options, including location, age, gender, interests, and behaviours. Once you’ve selected your target audience, click on the ‘Create Ad Group’ button.

Step 4:

Now you’re ready to create your ads! TikTok offers a variety of ad formats, including short-form videos, carousel ads, and branded effects ads. Choose the format that best suits your goals and start creating your ads.

Once you’re happy with your ads, it’s time to launch your campaign! Click on the ‘Launch Campaign’ button and your ads will go live on TikTok.

How much do TikTok Ads cost?

TikTok ads are priced on a cost-per-view (CPV) basis. This means that you’ll pay for each view that your ad receives. TikTok offers a variety of ad formats, and the prices will vary depending on the format that you choose.

For short-form video ads, the price is $0.020 per view. For carousel ads, the price is $0.015 per view. And for branded effects ads, the price is $0.040 per view.

TikTok also offers a cost-per-thousand-views (CPM) pricing option for some ad formats. This means that you’ll pay for every thousand views that your ad receives. The CPM prices for TikTok ads are as follows:

Short-form video ads: $6.00

Carousel ads: $4.50

Branded effects ads: $12.00

TikTok advertising best practices

Now that you know how to set up TikTok ads, it’s time to learn some best practices for advertising on the platform. Here are a few tips to help you get the most out of your TikTok ads:

1. Keep your videos short and sweet

TikTok users have short attention spans, so it’s important to keep your videos short and sweet. Aim for videos that are 15 seconds or less. This way, you’ll be sure to hold your viewers’ attention until the end.

2. Use creative visuals

TikTok is a visually-driven platform, so it’s important to use creative visuals in your ads. Use bright colours and interesting visuals to capture your viewers’ attention.

3. Use engaging audio

TikTok users are constantly scrolling through their feeds, so you need to make sure your audio is engaging enough to stop them in their tracks. Use catchy music or sound effects to grab your viewers’ attention and keep them hooked until the end.

4. Be personal

TikTok users like to feel like they’re being talked to by a friend, so it’s important to be personal in your ads. Use first-person pronouns and informal language to make your ads more relatable and down-to-earth.

5. Use humour

TikTok users love to laugh, so don’t be afraid to use humour in your ads. Use memes, GIFs, and other funny content to make your ads more entertaining and engaging.

6. Be authentic

TikTok users can spot inauthenticity from a mile away, so it’s important to be authentic in your ads. Be genuine, transparent, and honest in your messages, and your viewers will appreciate it.

7. Tell a story

TikTok users love stories, so make sure to tell a compelling story in your ads. Use creative visuals and engaging audio to bring your story to life and keep your viewers hooked until the end.

8. Use calls to action

TikTok users are more likely to take action if you include a call to action in your ad. Tell your viewers what you want them to do, and they’ll be more likely to do it.

9. Test, test, test

TikTok offers a variety of ad formats, so it’s important to test different types of ads to see which ones perform the best. Try out different formats and see which ones get the most views, likes, comments, and shares.

10. Keep track of your metrics

TikTok provides a variety of metrics that you can use to track your ad performance. Keep an eye on your metrics and adjust your ads accordingly to ensure that you’re getting the most out of your TikTok advertising.


TikTok ads are a great way to reach a broad audience of potential customers. By following the tips in this article, you can create TikTok ads that are sure to stop users in their tracks and get them interested in your product or service. So what are you waiting for? Get started with TikTok advertising today!

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