In the world of online shopping, there are two giants: Walmart and Amazon. Both offer affiliate programs that allow website owners to earn a commission on products sold through their links. But which program is better? Let’s take a look at the pros and cons of each to see who comes out on top.

The Pros of the Walmart Affiliate Program

1. The commission rate is higher.

With Walmart, you’ll earn a 3% commission on every sale made through your affiliate link. With Amazon, you’ll only earn a 1% commission.

2. Earn commission within 24 hours

You can earn commissions on purchases made by people who click on your link and then visit Walmart within 24 hours, even if they don’t make a purchase during that time period.

3. No minimum purchase

There’s no minimum purchase required for customers to earn you a commission.

4. Multiple links to different product

You can have multiple links to different products on your website, whereas, with Amazon, you’re limited to one product per page.

5. No threshold

Payments are made every two weeks, and there’s no threshold that you need to reach before you get paid.

6. Wide range of products

Walmart offers a wide range of products, so you’re sure to find something that will appeal to your audience.

7. Not necessary live in the US

You can participate in the program even if you’re not based in the United States.

8. No hidden fees

There are no hidden fees associated with the program.

9. Easy to access the resources

You can find all the resources you need to get started on the Walmart website itself.

10. Walmart Influencer Program

If you’re an influencer with a large social media following, you could be eligible for the Walmart Influencer Program which offers additional perks like free product samples and exclusive discounts for your followers.

The Pros of the Amazon Affiliate Program

1. Trusted brand

Amazon is a trusted brand with a great reputation, so participating in their affiliate program will give your website an instant boost in credibility.

2. Wide range of product categories

They offer a wide range of product categories, so you’re sure to find something that will appeal to your audience.

3. Commission rate

Commission rates and payments work similarly to the Walmart program (you’ll earn a 1% commission and get paid every two weeks).

4. Minimum Threshold

There’s a $10 minimum threshold that you must reach before you get paid out (meaning if you don’t earn at least $10 in commissions in a given two-week period, you won’t get paid at all). This could be difficult for smaller websites or those just starting out with affiliate marketing.


So which affiliate program should you choose? If you’re just starting out, Amazon might be the way to go because of its brand recognition and credibility boost—but once you’ve established yourself, switching over to Walmart could be worth it for the higher commission rates and a wider range of products offered.

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