YouTube Partner Program Updates: More Opportunity for Creators

The YouTube Partner Program (YPP) is making huge changes starting mid-January 2023 that open up access to partnerships for more creators. With these updates, creators have the opportunity to reach a larger audience and be rewarded for their hard work.

In order to join YPP, creators will need either 1,000 subscribers with 4,000 valid public watch hours in the last 12 months or 1,000 subscribers with 10 million valid public Shorts views in the last 90 days. Additionally, all partners will now be able to make money with Shorts through revenue sharing of ads beginning on February 1 if they sign the appropriate agreements beforehand.

What Is Youtube Partner Program?

Before we discuss further YTT, let’s get to know what YTT is.

The YouTube Partner Program (YPP) is a great opportunity for creators to make money on YouTube. It gives partners access to different kinds of monetization, such as ads and sponsorships, to earn revenue from their videos. With the recent changes, YPP is expanding access to partnerships for more creators and offering new ways of monetization including revenue sharing on ads. These updates will open up even more opportunities for creators starting mid-January 2023.

Here’s an overview of what’s new and how you can benefit from this expansion:

Earn Money with YouTube Shorts

YouTube Shorts offers countless opportunities to help content creators earn money by monetizing their short videos. As a part of YPP updates, now partners can also share revenue from ads on their Shorts content – making it easier than ever to start earning with your short videos!

Monetize Content with Music

Creators now have more ways to monetize their music-based content. Partners already have access to asset-backed licensing within existing YouTube frameworks such as Content ID and manual claiming tools; however, starting in January 2023 we are expanding the availability of asset-backed licenses so that partners can participate in other forms of monetization too.

YPP Eligibility Threshold for Shorts Creators

YouTube’s YPP program has opened the doors of opportunity for so many independent content creators, offering financial stability and exposure to a potential audience that can be in the millions. However, recent changes to the YouTube YPP eligibility threshold requirements have been announced, requiring creators who are focused on short-form video content to reach an unreasonable amount of total watch time during a consecutive 90-day period in order to qualify for partnership. Some might see this as an obstacle, but I see it as just another challenge that tech-savvy short-form content creators can rise to meet – after all, it just means we have to work a bit harder and create more amazing videos that keep people engaged!

Ad Revenue with Shorts

With the rise of social media, videos that are meant to be shorter than your usual content are becoming increasingly popular. It’s no wonder why – since they take up less time without having to sacrifice fun or quality, they make for a perfect snack! Who knew that this little bite-sized content piece could be a gold mine for those in search of revenue? With ad revenue quickly becoming the primary way to make money with shorts, it looks like we can now enjoy more short and sweet content – guilt free!

Replacing the YouTube Shorts Fund

YouTube recently announced that it is replacing the YouTube Shorts Fund with expanded monetization opportunities in the YouTube Partner Program (YPP). Creators who are eligible for YPP will now be able to access ads, sponsorships, and branded content sources of revenue from their short-form videos. This makes it easier for newcomers to the platform to make money from their work and provides existing YPP members with even more ways to monetize their content.

Other Monetization Opportunities on YouTube

YouTube provides creators with several different ways to monetize their content. In addition to the ads and sponsorships available through the YouTube Partner Program (YPP), creators can also access branded content sources of revenue and gain followers through Super Chat, a feature that lets viewers pay to get their messages highlighted in streams. Connecting with brands is another great way to monetize video content, as this often leads to long-term partnerships or sponsorships.

How to Get Started on the YPP and Make Money With Your Videos

To get started on the YouTube Partner Program (YPP) and begin making money from your videos, first, you must be in good standing with YouTube’s Terms of Service. Once accepted into YPP, you will have access to ads, sponsorships, and branded content sources of revenue from your short-form videos. Additionally, consider connecting with brands to further monetize and build more sustainable income streams from your video content.

Conclusion

In conclusion, the YouTube Partner Program (YPP) has opened the doors to new opportunities for short-form video creators. They now have access to ads, sponsorships, and branded content sources of revenue in addition to the existing YouTube frameworks like Content ID and manual claiming tools. With these changes in place, creators can create more amazing videos that engage their viewers while also reaping the financial rewards of their hard work. So get creative and start making those shorts!